BRITISH AIRWAYS
Storytelling for a global icon.
Rekindling lost love for a historic brand.
Challenging conventions to connect with a new generation of customers.
The bygone brand
British Airways — like the flag it carries — had a long history in India.
Through the 20th century, it had a connected Indians to the world, earning a special place in collective memory.
But the brand love had faded. There were many new options — newer, cooler, cheaper.
We couldn’t turn the clock back. But we could remind people of why they had once loved BA.
Reigniting the spark
Helping a couple rekindle their love.
By fulfilling an old dream lost in the demands of daily life.
Making
(and keeping)
it real
To connect with customers and stand out from competitors, we needed authenticity. Heart and soul.
We chose a real-life couple instead of actors. I wrote the script based on their experiences, struggles and lost dreams.
And instead of a high-end production house, we worked with a wedding videographer, popular on social media for their raw, intimate style.
Credits
Agency: Ogilvy India
Creative Directors: Bikash Chemjong, Tito Majumdar
Copy: Abhishek Prasad
Art: Samrat Ray
Production: The Wedding Filmer
NEXT PROJECT
SOCIAL MEDIA INNOVATION
PREVIOUS PROJECT
INTEGRATED REGIONAL CAMPAIGN