A BIG LITTLE TOWN
Shilong was small, quirky town in northeastern India that didn't get many tourists.
Our client was the biggest, oldest hotel in town.
Taking a lesson from Dave Trott, we went for market growth.
And turned guests into targeted media channels.
Love letters (with discounts)
We created a set of postcards, both physical and digital.
And gave them to hotel guests. With discount codes that could only be used by their friends.
Guests became the brand’s advocates, reaching potential customers who’d love its vibe.
A media channel that literally paid for itself.
